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christineptran and I are scoring top brands' Facebook efforts. We'll share results in a ... Matrix: Challenges of the Social Technology Industry, July 2010 ...
http://www.web-strategist.com/blog/2010/07/05/matrix-challenges-of-the-social-technology-industry-july-2010-edition/
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What's The Social Technographics Profile Of Your Customers? ... "0" src="http://www.forrester.com/groundswell/b2c_profile_tool/b2c"> </iframe> ...
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When done right, social media can be a valuable source for customer acquisition, retention and satisfaction. Here a few reasons to help drive the value home.
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A new effort behind the scenes of the PepsiCo-owned sports drink maker is putting social media quite literally at the center of the way Gatorade approaches marketing.
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