How the Old Spice Videos Are Being Made
How do you take the social web by storm in a day, winning over even the coldest of hearts and gaining international acclaim - with commercials? digg_url
http://www.readwriteweb.com/archives/how_old_spice_won_the_internet.php
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Old Spice: Best use of social media yet? - mUmBRELLA
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The Old Spice Social Media Campaign by the Numbers
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The Team Who Made Old Spice Smell Good Again Reveals What's Behind Mustafa's Towel | Fast Company
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How the Old Spice Videos Are Being Made
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Old Spice: The Archetype Of a Successful Social Media Campaign
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The Old Spice Guy Now Making Custom Videos for Fans via Social Media
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Social media buzz. Advantage: Old Spice / we are social
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Unruly Media - Viral Video Seeding - Home
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CMO-SOCIAL LANDSCAPE-R5.pdf (application/pdf Object)
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Vitrue: We make brands social
Vitrue - we make brands social ... Adweek – May 11, 2010. Coke Zero to Stream Final Four Concert Live on Facebook. Mashable – April 2, 2010. Creating the Facebook Flywheel ...
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