HOW TO: Measure Social Media ROI
Measuring ROI on social media is difficult, and recent surveys have found that most people don't do it. Use our guide to learn how to measure ROI the right way.
http://mashable.com/2009/10/27/social-media-roi/
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Nonprofit Guide to Social Media - Learn About Nonprofits and Social Media - All About Nonprofit Use of Web 2.0
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Thoughtpick Blog: A unique perspective of the Web and social media
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The Business of Social Media: B2B and B2C Engagement by the Numbers | Brian Solis
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How Recruiters are Using Social Media for Real Results
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The Hybrid Theory Manifesto: The Future of Marketing, Advertising, and Communications Part One
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