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The brands we choose arguably say something about our identity - what we value in the products we use, how we perceive ourselves and how we want to be perceived.
http://www.psfk.com/2010/02/brand-mapping-as-a-consumer-insights-tool.html
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"When everybody zigs, zag," says author Marty Neumeier in this fresh view of ... GAP, but drills deeper into the question of how brands can harness the power of ...
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The important question to ask -- about any and all aspects of your brand -- is: ... That's why Google, after more than five years "testing" its Gmail brand, have ...
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thoughts on brands and communications (and some occasional random stuff) ... Andrew Razeghi: The Riddle: Where Ideas Come From and How to Have Better Ones ...
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The thoughts and musings of an account planner mostly around the intersection of marketing, creativity, technology and culture, concerned with finding better ways to ...
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The online marketing community is caught in a kerfuffle ... Malcolm Gladwell fired a salvo from The New Yorker and Seth Godin jumped in to defend Anderson. ...
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Authors Ben McConnell and Jackie Huba blog about word of mouth, customer evangelism and citizen marketers ... Last year, we blogged about the SEC going after ...
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Marketing Week is a leading UK magazine for marketing jobs, marketing news, ... Barclaycard has strengthened its association with music by launching a website ...
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Research and strategy group working with brands and companies that operate in the accelerated pace of youth and pop culture. Formerly LucJam Inc.
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Landor provides a full range of integrated brand consulting, creative & design services to help our clients create, build & revitalize their brands.
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