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http://mashable.com/2010/02/02/social-analytics/
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Measuring ROI on social media is difficult, and recent surveys have found that most people don't do it. Use our guide to learn how to measure ROI the right way.
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Last week, I wrote about the challenges we face in understanding how to value and measure social marketing. Here's my attempt at introducing some ...
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Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources ... Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources ...
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Social media monitoring and analysis solution which comprises of web dashboard for monitoring, queries, and real time analysis for PR and advertising professionals.
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A new effort behind the scenes of the PepsiCo-owned sports drink maker is putting social media quite literally at the center of the way Gatorade approaches marketing.
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