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"When everybody zigs, zag," says author Marty Neumeier in this fresh view of ... GAP, but drills deeper into the question of how brands can harness the power of ...
http://www.zagbook.com/
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Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of Me Inc.
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Strategies for social good. ... Five strategies for building your ethical brand ... Don't cut CSR spending; reallocate to build your brand ...
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Refresh your message, reaffirm your promise, and revitalize your brand by creating a competitive and ... Content on this page requires a newer version of ...
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Offering tutorials and articles on web and offline strategic marketing.
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The basic idea of this site is that a brand exists entirely in people's heads. Therefore, a brand is whatever they say it is. 1.5 million + tags and counting. ...
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Online source for case studies and programs on effective brand transformations.
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Branding insights from Laura Ries, marketing consultant, bestselling author and media commentator. ...
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