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Online advertising company that created an open exchange to help advertisers, publishers, and ad networks trade digital media more efficiently.
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Campaign Planning is a blog about advertising, marketing, creativity and culture. It is not a blog to point out what is bad, but rather, to celebrate and learn from ...
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Sorting Results
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About The Results
an example search result
How moreofit Searches
Each website has a unique tag signature -- a set of words
that users have described the website as. Moreofit searches
for websites that have similar tag signatures and displays the results.
1: Similarity
A site's "similarity" is determined by how well its tag signature matches the tag
signature that is being searched for. A 100% match means that it has the exact same
tags in the exact same order, while a 0% match means it has no tags in common.
2: Popularity
The popularity of a website is, well, pretty much self explanatory.
3: Tag Signature
The tag signatures show how a site is described. The deeper the color of the tag,
the more frequently the website is tagged as this. Tags underlined blue denote a tag
that is in common with the search's tag signature.
