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In his new book, 'Priceless: The Myth of Fair Value (and How to Take Advantage of It)',author William Poundstone dissects the marketing tricks built into menus—for ...
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SethGodin.com: Official Site. Archives. July 2009. June 2009. May 2009. April 2009. March 2009 ... Blog powered by TypePad. Member since 08/2003. Walter's lesson ...
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