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AdPulp.com an advertising blog focused on advertising, branding, media and marketing - both traditional and web. Published by Shawn Hartley and Edited by David Burn
http://www.adpulp.com/
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1: Similarity
A site's "similarity" is determined by how well its tag signature matches the tag
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2: Popularity
The popularity of a website is, well, pretty much self explanatory.
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