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On Social Media And Culture Shift ... The difficulty in social media, contrary to frequent discussion, isn't ... It's not about measurement or determining ROI. ...
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The thoughts and musings of an account planner mostly around the intersection of marketing, creativity, technology and culture, concerned with finding better ways to ...
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The important question to ask -- about any and all aspects of your brand -- is: ... That's why Google, after more than five years "testing" its Gmail brand, have ...
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When thinking about your social media strategy, you should be planning for 6 important metrics. What are the six? There are 3 different levels of ...
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